Press Relations
We work directly with the press, or with partner agencies, in the seven most important source markets of alpine tourism.
Our own specialists write for the general press and for the “Special Interest Magazine” category for the German-speaking markets. In Italy, the BeNeLux countries, and the Czech Republic
we use freelance workers as our in situ experts.
Press material is only successful in communicating what it intends if it is complemented by suitably effective images. That is why a complex photo shoot, with a briefing,
is also one of our tasks.
We organise and coordinate press trips and journalist visits for our customers. We also look after the journalists on site.
