Value added
In the market place, competition is becoming less and less about price alone. Every business needs to see a return.
By means of a value added strategy and special value added offers, businesses can achieve a customer relationship that lasts. The customer, or guest, is offered value added that is
tangible, measurable, and useful. Such a strategy enables businesses and cooperatives to establish their position in the market using value added rather than price alone.
Contact with the end consumer is then achieved by means of value added services. What now counts is not just effective production of advertising materials, but efficient customer
communication.
