Roadbike Holidays
40% of mountain bikers are also road bikers. Until "Roadbike Holidays" came along, there was never really anything specifically on offer in the alps that catered for
the needs of our guests.
It is "Roadbike Holidays" that has, since 2008, filled this gap in the market in 19 regions in Austria, South Tyrol / Italy, and Germany.
The new product appeals to a new clientele, thereby bringing in more new guests. Individual regions and hotels have no chance in targeting this market successfully and efficiently alone.
The alpine region must make its name as a racing bike destination through "Roadbike Holidays" and establish itself as an excellent provider, not just in the high alps but
elsewhere too.
Tasks:
- idea and conception
- catalogue of criteria
- sourcing of hotels and regions
- production of brochures and other advertising materials
- various marketing strategies
- quality assurance
- sourcing of sponsors and partners
- budget and finance
Collaborative partner:
- KTM Fahrrad GmbH
Length of project:
- since 2008
http://www.roadbike-holidays.com
