Mountain Bike Holidays
"Mountain Bike Holidays", in both its range and quality, is Europe’s leading provider when it comes to mountain bike tourism.
There are currently 62 businesses in 26 regions in Austria, South Tyrol / Italy and Switzerland that offer its professional services.
The success of the "Mountain Bike Holidays" Hotels speaks for itself. There have been huge increases in numbers of guests, confirming that it is worth it for those who
invest in the idea of active summer holidays. Businesses in the luxury category, with clearly discernible specialisation, have seen an especially pleasing increase in added
value.
Tasks:
- idea, concept and establishment of an organisation
- catalogue of criteria
- sourcing of hotels and regions
- production of brochures and other advertising materials
- various marketing strategies
- quality assurance
- sourcing of sponsors and partners
- budget, finance, management
Collaborative partners:
- Österreich Werbung
- Südtirol Marketing GmbH
Length of project:
- since 1997
