MoHo - Motorrad Hotels
"MoHo - Motorrad Hotels" is the first group of hotels to cater for discerning motorcyclists. "MoHo" offers the guest clarity. Three categories,
not directly identical to the category of the hotel, indicate what the riders can expect when it comes to service for the guests and their bikes. Assured quality on all levels; from
Europes elite “Select” class, through the proven “classic” class to the basic “friends” for the short break. What decides the category is how much the motorcyling bug is evident in the
services that are linked to the 40 hotels in Austria and Italy.
Tasks:
- idea, concept and establishment of an organisation
- catalogue of criteria
- sourcing of hotels and regions
- production of brochures and other advertising materials
- various marketing strategies
- quality assurance
- sourcing of sponsors and partners
- budget, finance, management
Collaborative partners:
- "Motorrad News" - the largest German magazine for this sector
- "LOUIS" - the largest distributor in the motorbike equipment branch
- "Kettenmax" - the quick and clean answer to cleaning and lubricating
Length of project:
- since 1997
