Kettenmax
New paths with KETTENMAX Premium!
The introduction of this product in 2007 was a total success.
There aren’t many products that are unique nowadays, but KETTENMAX is just that, and worldwide too. With Kettenmax Premium, three firms from the Pinzgau region released a
new product onto the international market. Kettenmax, which is worldwide patented, is the only efficient and convenient cleaning and greasing product for motorbike chains.
The ingenious hobby-inventor, Josef Pesl, founder of Kettenmax Ltd. in Unken contacted us concerning the further development and improvement in function and design of his cleaning system,
Kettenmax Classic. He had already sold more than 120,000 of these all over the world.
Kettenmax Premium is the next generation and the improvement is apparent at first sight.
Freeform Design, the third company from the Pinzgau region, set the tone in its design of the new product. The handling also underwent clear improvements. For the first time, with the
Premium product, a chain cleaner combined with a chain spray was available, which was suitable to last for a substantial time. MTS, responsible for the sales and marketing, located the
German market leader Dr. O.K. Wrack (doctor of Chemistry) in Ingolstadt to help with its design.
After just two months after its release onto the market, numerous customers were enthusiastic and sales partners were found. Leading chains of specialist shops introduced Kettenmax
Premium onto their shelves and the specialist press tested the product in detail. In all categories, such as production, design, and value for money, Kettenmax Premium received the
maximum 5 stars.
The export share is currently 95%. Kettenmax is obtainable from specialist shops and motorbike accessory shops such as Forstinger, Hein Gericke, Louis und Polo, also in motorbike
catalogue shops or directly from www.kettenmax.com.
With "Premium" we have been able to prove our competence in the successful sale of an industrial product too.
Tasks:
- market analysis
- product development
- marketing
- sales
